Enter any city theatre, multiplex or parks, one inevitably ends up emptying the wallet on exorbitantly priced bottled water, chips and aerated drinks. In most cases, they are sold for more than double the maximum retail price (MRP), which is a punishable offence.
Yet no action is taken against them.
“In fact the employees at the eateries insist that they are selling these goods at an authorised price,” complains, service manager with RIL.
“The MRPs are clearly printed on these snack packets and bottles, yet they charge such steep rates. The loophole in the law is the biggest cause of confusion.
The government has stated that at tourist spots, prices can be increased. But who defines these places?
But water is an exception to this law, which also states that bottled water can’t be priced more than the MRP anywhere, yet it is overpriced,”
“After paying the money, we often wait for change, which is never returned.
Even diet coke and branded juice are sold way above the MRP. They usually charge more than 10 rupees extra and claim they are asked to do so,” she says.
· Meanwhile, the authorities take no responsibility and insist that the common man should be aware of the rules and rights.
· “Theatre owners are not responsible for these prices.
· Individual dealers, who have the contract to run the food joints use their free will in charging these rates. If the bottled water and aerated drinks are served in a glass, then the owners can quote their own price. We can’t do anything about it. But on purchasing a bottle, the attendants have to stick to the MRP,” explains Vijayender Reddy, secretary of AP Films Chamber of Commerce.
· The authorities also admit that the loopholes in the law is a cause of this inconsistent pricing. “Usually companies have dual pricing policies — for local and commercial places. Dealers strike an agreement with the multiplexes regarding the prices. Consumers are left with no options to pay up if these drinks are served in a glass and not in the bottle,” says S.A. Hooda, director general of legal metallurgical department.
· The only thing one can do is complain, he adds.“If the packaged items are being sold for more than the MRP, action will be taken against them only in case of complaints.
· Consumers should file a complaint at the Weigh and Measurement Department. They can also file a complaint online at clm @ap.nic.in,” adds Mr Hooda